No Kidding!
Release Date: October 27, 2017
Label: Axis Mundi Records
TRACKLIST
1. Lines
2. Sign n’ Drive
3. New Land Sale
4. Midnight
5. Creatures
6. Heavy Door
7. Favorite Gun
8. Turnt
9. Just Like Me
10. On Ice
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BIO
Undefinable Brooklyn band The Fluids are here to take a sonic poleax to the clean cut rock vibe that dominates their home borough. With their debut full-length, No Kidding! flying high as their banner, they’re storming the front lines of cultural trend-setting with ripping guitar solos and saddlebags filled with tequila sodas and calamari. “We have the best pot,” says lead guitarist and band (as well as actual) father Cooper “Keeper” Formant. They also have the best throat-mutilating rock and roll this side of the Brooklyn Bridge. Or any bridge for that matter.
The project was born from the premortal sludge that is post-collegiate malaise, unrequited lust, and endless consumption of reality TV. Intrepid songwriter Mike Tony (rhythm guitar, lead screams) and Nick “Demo” DeMolina (keys, background yelling) first joined forces at Fordham University to chase their dream of becoming iconic beat makers — only to abandon their goal in favor of stop-gap careers that would actually pay the rent.
Trapped between corporate angst and the young stoner life (shout-out Young Thug), the pair regrouped some time later to take a different musical path, one that led in the direction of Talking Heads’ unhinged art punk jukebox and Berlin-era David Bowie. Their shambolic skills were honed in a local practice space where they crafted songs around Tony’s wild vocal inabilities, a speak-sing punch that rattles across shards of shattered eardrums. When a fellow patron of the rehearsal studio overheard the glorious ruckus being created by these audacious idiots, they were offered their first live gig. Completely unprepared and nowhere near a full band, they accepted the challenge.
Taking their no-wave thrashing and the indomitable spirit of a MasterChef Jr. contestant to the stage only strengthened their conviction that they were cooking up something special. So impressed with himself was DeMolina that he showed video of The Fluids’ first performance to his co-bartender, Formant. The older, more experienced musician was all set to take this young, meme-obsessed wannabe to task for what he was sure would be another mundane outfit from a city packed with the same. Instead, he witnessed a sweaty, magnanimous display of valorous rock where structure came as an innate byproduct of deranged instincts. And he wanted to be a part of it.
Formant brought his Zeppelin-esque riffage and stoned parental nature to the band, sagely guiding them towards their full, furious potential. Finally whole, The Fluids entered 66 Rivington Studios in Manhattan’s Lower East Side with producer Matthew “Pickles” Iwanusa of Caveman and producer/engineer/mixer Nico Chiotellis to record No Kidding!. Several years in the making, the record is the group’s first step towards much larger goals, which include all-inclusive trips to Ibiza. Armed with Audrey Hepburn quotes and a refusal to be defined as “crisp,” The Fluids will claim this world for their own. You might as well get on board now while the choice is still yours. No Kidding!
“…vibrates with the giddy energy of the city’s early-2000s rock scene — the sound is tight, the vibe is loose, the singer’s accent is adopted.” – The New York Times
“…Bowie and his peers would be proud. As a whole, “Creatures” sounds like a funky party set inside an early ’80s nightclub, which also happens to be conveniently located in a cemetery.” – Consequence of Sound
“There is a sort of band whose existence seems designed as a rebuke to those pernicious and persistent “rock is dead” thinkpieces—and the fast rising NYC outfit the Fluids are among the best of them.” – Noisey
“Taking inspiration from Berlin-era David Bowie and Talking Heads, The Fluids are a hybrid of classic rock and 80s experimental post-punk.” – Indie Shuffle
“Creatures” is just the first taste of what The Fluids have to offer, and if their debut album No Kidding! is half as alluring, I might have found my new favorite band.” – Indie Shuffle
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